One of the hardest things a designer has to do is design for themselves. There’s endless possibilities of “What color best reflects my personality?” “Which shape/element defines me?” and the always popular “Does this typeface make my logo look fat?” My grandfather once told me to never trust a doctor who doesn’t smoke. He was a doctor. And he smoked for 40 years. I think it’s fair to apply that concept to designers. Never trust a designer who’s content with their identity…
